Rae & Co Esthetics
- Tim
- Jul 31
- 3 min read
At Da Enzo Branding, we don’t just design logos — we craft identities that scale with your dreams. Whether you're a solo entrepreneur or envisioning a full team and storefront, your brand should evolve with you.
When Tiffany, owner of what was formerly Tiffany Rae Esthetics, came to us, she had a thriving esthetics business — but a bigger vision on the horizon.
She dreamed of expanding into a brick-and-mortar spa with a team of skincare professionals. To get there, she needed more than a logo — she needed a brand identity rooted in strategy, style, and scalability.
The Challenge: A Name-Driven Brand That No Longer Fit
Tiffany’s original brand name, Tiffany Rae Esthetics, reflected her as a solo practitioner — but her goals were quickly outgrowing that model. She needed a brand that:
Could support a growing team and physical location
Attracted a high-end, wellness-minded clientele
Felt both personal and professional
Delivered consistency across social media, print, and digital platforms
While she already had a logo, she lacked the structure of a full brand identity to back it up.
The Da Enzo Solution: A Brand with Room to Grow
Our first move was a strategic renaming: Rae & Co Esthetics. This new name preserved Tiffany’s connection to the business while introducing space for her future team — giving her a more sophisticated and flexible brand foundation.
From there, we built out a full-scale brand identity, including:
✨ Logo refresh: We elevated her existing design with refined details and scalable variations
🎨 Color palette: Soft, calming neutrals that reflect both professionalism and tranquility
🔠 Typography system: Clean, elegant fonts that convey trust and modern beauty
🧭 Brand guidelines: A clear roadmap including logo usage, color codes, font pairings, and visual do’s and don’ts
💬 Mission & target audience: Crafted around Rae & Co’s commitment to holistic skincare for women 25–40 seeking confidence through self-care
📱 Social media formula: A custom strategy with post themes, caption ideas, and a weekly content structure designed to build brand recognition and trust
Bringing the Brand to Life: Visual Storytelling with Sarah Coleman
To round out the rebrand, we organized a branding photo session for Tiffany at The Studio by Sarah Coleman. This space allowed us to capture Rae & Co’s refreshed aesthetic with lighting, color, and energy that matched the new brand identity.
The result? A stunning collection of brand photos that:
Highlight Tiffany’s bright, welcoming personality
Align seamlessly with her new color palette and visual style
Offer cohesive, on-brand content for use across her website, Instagram, booking platforms, and marketing materials
The Outcome: A Brand That Reflects the Business She's Building
With a refined identity, an actionable marketing strategy, and elevated visual assets, Rae & Co Esthetics is now fully aligned with Tiffany’s vision — and equipped to grow.
She’s showing up consistently and confidently, attracting the kind of clients she always envisioned, and laying the foundation for a future team and space that feel like home.
Want Your Business to Feel as Professional as It Is Passionate?
If you're a service-based entrepreneur dreaming of scaling your brand, Da Enzo can help you get there. From logo refreshes to strategic brand overhauls, we specialize in building high-end, heart-led brands that reflect your next level.
Ciao for now, Tim
