Vixen Hair Co.
- Aug 25, 2025
- 2 min read
Curls, Character & Mid-Century Magic: Branding Vixen Hair Co with Da Enzo
At Da Enzo Branding, we believe the best brands are built at the intersection of passion and purpose — and Vixen Hair Co is a perfect example.
When Hannah, a curl-care enthusiast and lover of all things mid-century modern, approached us with the dream of launching her own personal brand, we were immediately intrigued. She wasn’t interested in just another haircare identity — she wanted a visual brand that felt like a vintage revolution for curly-headed humans.
The Challenge: A Brand That Felt Scientific and Soulful
Hannah’s goal was to create a space (both online and off) that documented her personal journey of finding the best ways to care for curly hair — especially for textured, coily, and unruly strands that are often overlooked in mainstream beauty.
But she also wanted it to be fun. Offbeat. Full of personality.
What she needed:
A brand identity that honored the science of haircare while celebrating vintage aesthetics
Visuals that would resonate with curl-conscious clients who are tired of being an afterthought
A creative direction that felt like her — quirky, bright, smart, and memorable
The Da Enzo Solution: Vintage Meets Visionary
Our process began with a deep-dive design consultation, where we talked not just about color and type, but Hannah’s voice, story, and what sets Vixen Hair Co apart. Then, we created a custom mood board — full of 1960s tile work, bold colors, and retro salon signage — to help guide the visual direction.
Once the aesthetic was set, we built a cohesive brand suite that included:
🎨 Color palette: Retro brights and muted earthy tones — think avocado green, tangerine, and mustard — that pop on packaging and socials
🔠 Brand fonts: A playful mix of mid-century-inspired serif and rounded sans-serif typefaces
🧷 Logo suite: Multiple variations, including a main logo, submarks, and icons that nod to vintage haircare ads
🌀 Custom brand pattern: Inspired by geometric 1960s tile — bold yet clean, ideal for packaging, apparel, and digital use
💬 Voice guidance: Energetic, playful, and empowering — designed to educate while entertaining
From Concept to Curl Culture
With her new branding in hand, Hannah is now set up to build more than a business — she’s creating a curl-focused culture rooted in knowledge, self-love, and unapologetic style.
Whether she’s sharing curl tutorials, recommending clean products, or launching her own product line down the road, her visuals now match her voice — smart, joyful, and a little bit rebellious.
Want a Brand That Feels Like You?
If you're launching a brand built around a personal mission or lifestyle, Da Enzo Branding can help you transform your ideas into a design language your audience will instantly recognize. From mood boards to retro logos to strategic brand foundations, we turn passion into presence.
Ciao for now,
Tim
Branding and logo designed by Da Enzo Branding Agency Pensacola Florida 
Branding and logo designed by Da Enzo Branding Agency Pensacola Florida 
Branding and logo designed by Da Enzo Branding Agency Pensacola Florida 
Branding and logo designed by Da Enzo Branding Agency Pensacola Florida
