Vixen Hair Co.
- Tim
- Aug 25
- 2 min read
Curls, Character & Mid-Century Magic: Branding Vixen Hair Co with Da Enzo
At Da Enzo Branding, we believe the best brands are built at the intersection of passion and purpose — and Vixen Hair Co is a perfect example.
When Hannah, a curl-care enthusiast and lover of all things mid-century modern, approached us with the dream of launching her own personal brand, we were immediately intrigued. She wasn’t interested in just another haircare identity — she wanted a visual brand that felt like a vintage revolution for curly-headed humans.
The Challenge: A Brand That Felt Scientific and Soulful
Hannah’s goal was to create a space (both online and off) that documented her personal journey of finding the best ways to care for curly hair — especially for textured, coily, and unruly strands that are often overlooked in mainstream beauty.
But she also wanted it to be fun. Offbeat. Full of personality.
What she needed:
A brand identity that honored the science of haircare while celebrating vintage aesthetics
Visuals that would resonate with curl-conscious clients who are tired of being an afterthought
A creative direction that felt like her — quirky, bright, smart, and memorable
The Da Enzo Solution: Vintage Meets Visionary
Our process began with a deep-dive design consultation, where we talked not just about color and type, but Hannah’s voice, story, and what sets Vixen Hair Co apart. Then, we created a custom mood board — full of 1960s tile work, bold colors, and retro salon signage — to help guide the visual direction.
Once the aesthetic was set, we built a cohesive brand suite that included:
🎨 Color palette: Retro brights and muted earthy tones — think avocado green, tangerine, and mustard — that pop on packaging and socials
🔠 Brand fonts: A playful mix of mid-century-inspired serif and rounded sans-serif typefaces
🧷 Logo suite: Multiple variations, including a main logo, submarks, and icons that nod to vintage haircare ads
🌀 Custom brand pattern: Inspired by geometric 1960s tile — bold yet clean, ideal for packaging, apparel, and digital use
💬 Voice guidance: Energetic, playful, and empowering — designed to educate while entertaining
From Concept to Curl Culture
With her new branding in hand, Hannah is now set up to build more than a business — she’s creating a curl-focused culture rooted in knowledge, self-love, and unapologetic style.
Whether she’s sharing curl tutorials, recommending clean products, or launching her own product line down the road, her visuals now match her voice — smart, joyful, and a little bit rebellious.
Want a Brand That Feels Like You?
If you're launching a brand built around a personal mission or lifestyle, Da Enzo Branding can help you transform your ideas into a design language your audience will instantly recognize. From mood boards to retro logos to strategic brand foundations, we turn passion into presence.
Ciao for now,
Tim
